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Hiring a Publicist for Your Books
by Rose Walker
A publicist is the one person who cares about your books as much
as you do. A publicist is a professional in the business of generating
publicity for your book, along with creating and developing a marketing
plan and will be the liaison between the author and the media. A
good publicist will focus on generating media attention on your
book and do a marketing campaign that will keep you and your book
out in the public. You want to make sure they can do a marketing
campaign and not just media buzz, because you need them both. They
are there to provide insight and advice on the publishing industry,
along with telling you the commercial stages and developments of
your book. A publicist will promote and keep your name and your
book out in the public for you to become a successful author.
It is a good idea to hire a publicist at least six months before
your book is due to come out. The first thing your publicist should
do is read a draft of your book even before it is in print. By reading
your draft they will know the direction they will design your book
campaign to match your book. Before the book is release they will
also start creating a dynamite media kit. A media kit is a very
important part of promoting an author, without this kit doors will
not open for you and your book. Most publicists want to start pitching
your book three months before the issue date, so when the book is
release you are all ready set up to start appearing places with
your newly released book.
How do you pay your publicist? There are several different ways
a publicist receive payment. You can pay a set fee for a certain
amount of time. If you want an on going marketing campaign for your
book you can hire your publicist for six months to a year to keep
working on PR and marketing for your book. If you only want to get
the word out for that newly release book, you might hire a publicist
for one to three months. This length of time is only enough time
for them to do a press release for the new book and set up a few
book signings. It depends on you and what type of career you want
as a writer for how long you use their services. Another way you
can pay your publicist is like an agent, 15% of your royalties off
your book, which will keep them on payroll. Most successful writers
do this because they know they will continue writing and selling
books and they need a publicist to continue to promoting their books.
Make sure when you hire a publicist that you get what will work
with your writing career and a contract for the exact length of
time you need their services.
Your publicist will generate media attention for your book from
radio and television interviews, magazines, newspaper, speaking
engagements and book signings. They are the ones that will make
sure everyone will know you have written a book. They also are the
ones who handle all the arrangements and set up all your appearances
dates for all your book commitments. They care about your book as
much as you do and their job is to get you and your book out there
as much as possible. Your book is a product you want people to buy.
A writer needs a publicist when their book premieres and that publicist
needs to book that writer everywhere to talk about that new book.
Sure some people will know about your new book, but why not have
everyone knowing about it. That is why you should hire a publicist
to do this for you. A career as a writer can be very nice when you
are left alone to just write.
If you have to do all the writing, PR and marketing, it can become
overwhelming and something will get cut short, usually the writing
part. Do not shortchange your writing career by not hiring the right
professional to help you to promote and sell your writing. One thing
most writers do not realize is that to design a marketing campaign
for your book and to do the public relations for the book is a full-time
job. It takes a lot of legwork to get a book into bookstores, set
up book signings and to advertise the book. To do it right you want
to hire someone who does this for a living. That is why it is so
important for writers to hire a publicist and not try to do the
work themselves. Most writers do not connect a publicist to their
careers, when writers need a publicist to do those things for them.
If you have written several books or have just written your first
book, but plan to write many more you need to hire a publicist.
You need to hire a publicist if you are published through a publishing
house because the PR representative that will work with you to promote
your new book will only do so much and self-published authors definitely
need to hire a publicist to promote and guide them on how to get
their books out to the public.
Now that you know what a publicist does, when to hire one, how
to pay them and all the benefits you will reap from having one,
you the writer should not go without one. Your publicist will become
your friend, mentor and the person who is going to help you sell
a lot of books. A good publicist will take care of you so you can
continue writing by making sure your printed book is being seen
and heard about. Every author needs a publicist; why not make your
life as a writer easier by hiring the professional to do the work
for you, so you can become a success.
© Copyright 2008, Rose Walker
Rose Walker is president and CEO of Writing4Success PR and Marketing, which offers public relations and marketing for writers, an editing service and an education division. She has written articles on PR and marketing for Absolute Write and a five article miniseries for British magazine, The New Writer, along with publishing over 150 articles for other publications. Web site: www.writing4success.vpweb.com
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