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10 Ways To Promote Your Book On a Low Budget
by Jennifer Brown Banks

Whether your book is produced by one of the major publishing houses, or you opt to self-publish, the ultimate responsibility of getting it into the hands of potential readers will really rest with you.

In fact, many authors are often surprised to learn that even when commercial publishers sign them on, that the majority of promotional efforts and revenues are relegated to big name celebrities and politicians who have large “platforms” and can boost profits.

Like it or not, selling is a big part of your role as a writer. So no matter how great your product, or how passionate you are about what you’ve created, it will not reach its full potential unless you get in gear and get the word out!

The good news is that you don’t have to be pushy or possess a sales background to be effective. Just think smart!

Here are 10 ways to get maximum exposure for minimal dollars!

  1. Take advantage of the many free online book listings for writers. www.bookhitch.com for example, will feature your book on its site for no cost, allowing you to potentially market to thousands of readers.
  2. Alert your Alma Mater— Many colleges have alumni newsletters to publicize the success stories of its graduates. Yours could be the next one!
  3. Use online brag boards—Several Ezines have sections devoted to “good news” and success stories for writers. Two popular ones are www.writergazette.com and www.thedabblingmum.com.
  4. Write articles for online article directories and include your recent book titles in your bio and/or blurb.
  5. Submit your book to reviewers for a write up and get free publicity in the process.
  6. Alert the media! Write a one page, engaging press release and submit it to your neighborhood newspapers. You’ll be considered a local hero!
  7. Throw a book launch party! Book launch parties are a great way to connect with multiple buyers and celebrate your publishing success with friends and family. You can conduct one in the privacy of your own home, or at a local gathering spot. Send out cute invitations that mirror the theme of your book. Have close friends to donate a dish. And on this “coming out party”, don’t forget the cheese and wine.
  8. Make it a family affair. Enlist the help of your spouse and/or kids in helping to promote the book amongst their inner circle. After all, your success is their success.
  9. Send release notices and order forms to all the folks in your address book. Offer a discount, or free shipping and handling as an incentive to buy. Make the deal for a limited time only-- so they’ll “act now”.
  10. Toot your own horn—Chat people up while in the doctor’s office, waiting in line at the grocers, or at the local P.T.A. meeting. And always keep copies of your “masterpiece” on hand. Never underestimate the power of word of mouth in creating a buzz.

Put these 10 principles to practice, and you’ll soon discover how they’ll save you money, boost your confidence, your sales, and your bottom line!

© Copyright 2007, Jennifer Brown Banks

Jennifer Brown Banks is the former senior editor of Mahogany Magazine. She holds a B.A. in Business Management and blogs at Penandprosper.blogspot.com

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