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10 Ways To Promote Your Book On a Low Budget
by Jennifer Brown Banks
Whether your book is produced by one of the major
publishing houses, or you opt to self-publish, the ultimate responsibility
of getting it into the hands of potential readers will really rest with
In fact, many authors are often surprised to learn that even when commercial
publishers sign them on, that the majority of promotional efforts and
revenues are relegated to big name celebrities and politicians who have
large platforms and can boost profits.
Like it or not, selling is a big part of your role as a writer. So no
matter how great your product, or how passionate you are about what youve
created, it will not reach its full potential unless you get in gear and
get the word out!
The good news is that you dont have to be pushy or possess a sales
background to be effective. Just think smart!
Here are 10 ways to get maximum exposure for minimal dollars!
- Take advantage of the many free online book listings for
for example, will feature your book on its site for no cost, allowing
you to potentially market to thousands of readers.
- Alert your Alma Mater Many colleges have
alumni newsletters to publicize the success stories of its graduates.
Yours could be the next one!
- Use online brag boardsSeveral Ezines have
sections devoted to good news and success stories for
writers. Two popular ones are www.writergazette.com
- Write articles for online article directories and
include your recent book titles in your bio and/or blurb.
- Submit your book to reviewers for a write up and
get free publicity in the process.
- Alert the media! Write a one page, engaging press
release and submit it to your neighborhood newspapers. Youll
be considered a local hero!
- Throw a book launch party! Book launch parties are
a great way to connect with multiple buyers and celebrate your publishing
success with friends and family. You can conduct one in the privacy
of your own home, or at a local gathering spot. Send out cute invitations
that mirror the theme of your book. Have close friends to donate a dish.
And on this coming out party, dont forget the cheese
- Make it a family affair. Enlist the help of your
spouse and/or kids in helping to promote the book amongst their inner
circle. After all, your success is their success.
- Send release notices and order forms to all the folks in
your address book. Offer a discount, or free shipping and handling
as an incentive to buy. Make the deal for a limited time only-- so theyll
- Toot your own hornChat people up while in
the doctors office, waiting in line at the grocers, or at the
local P.T.A. meeting. And always keep copies of your masterpiece
on hand. Never underestimate the power of word of mouth in creating
Put these 10 principles to practice, and youll soon discover how
theyll save you money, boost your confidence, your sales, and your
© Copyright 2007, Jennifer Brown Banks
Jennifer Brown Banks is the former senior editor of Mahogany Magazine. She holds a B.A. in Business Management and blogs at Penandprosper.blogspot.com
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