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Radio and Book Signings: A Marriage Made in Writers Heaven
by Dan Case
James Megellas, an unknown author, was a guest on The Ticket
radio station. That evening at his first book signing, he sold 125 booksevery
book in the store.
Was this an anomaly? Maybe. But any author could do the same.
Book signings and radio just seem to go together. The author that can get on
the radio and entertain an audience will do well at his or her book signings.
But how does one set up a radio appearance and book signing? Which comes first,
booking the radio show or the book signing? It really doesnt matter which
you set up first. If you have one, you can easily snag the other.
Find a popular radio program that has guests. The better the ratings, the more
people there will be listening to you and hearing about your book signing. No
matter where you are signing, you will be able to locate a radio station and
its web site here: http://www.radio-locator.com.
Find out the ratings (how many people listen) here: http://www.arbitron.com.
Contact the host of the program and offer yourself as a guest. Let them know
that you are appearing at xyz for a book signing. Will they take you? Yes, if
you have something to say of interest to their listeners. It was very easy for
James Magellas to have something interesting to say. He wrote about his experiences
in World War II. He was the most decorated officer in his unit. The radio show,
The Hardliners, was on a sports talk radio station listened to
mostly by men and boys who enjoyed his war stories.
What if youve written a novel? What do you talk about? Dorothy Garlock,
well-known writer of historical romance novels, says, You need to have
something to talk about. Im interested in old home remedies and recipes.
I spend the entire time exchanging tales of frontier medicine and Grandmas
recipes with listeners. Getting phone calls while on the air lets the
radio station hosts know that they have a good draw for their show. Word gets
aroundyour next appearance will be easier to get.
Set up your book signing at a bookstore. Most bookstores will be happy to host
your book signing, especially when you tell them you will be on the radio and
announcing the event. You dont have to have your book signing at a bookstore.
Some towns dont even have a bookstore. Writers have successfully used
libraries, restaurants, antique stores, fairs, retirement homes, etc. to host
Mike Salerno, owner of Salernos Restaurant in Flower Mound, Texas, received
a call from former resident and writer, Jim Dent. Could Jim have a book signing
at his favorite restaurant? Mike had never had a book signing in his restaurant,
but he realized that having such an event could bring him some new customers.
So he agreed. Jim arranged for the local bookstore to handle the book sales;
then he went on three different radio shows the day of the signing. That evening,
over 100 people showed up at the restaurant and more than 75 books were sold.
The restaurant owner was happy. The bookstore manager was happy. And of course,
the writer was very happy.
Radio and book signings. A marriage made in writers heaven. Dont
be the bridesmaid with your next book. Get married to radio and turn your next
book signing into a major success.
* Note: This article was origially
published on FundsForWriters.com
© Copyright 2007, Dan Case
Dan Case is the editor of Writing for DOLLARS! the free ezine for writers, featuring tips, tricks and ideas for selling what you write. You can receive a free ebook, 83 Ways To Make Money Writing when you subscribe. http://www.writingfordollars.com
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