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The Equine Market
by Kim Marie Wood
After more than twenty years of college,
marriage, work and raising children, my first horse brought me back to writing.
Two years later, I am a full-time freelance writer. The equine market remains
one of my sentimental favorites.
Sound crazy? I lost my first horse to equine
infectious anemia (EIA) in 1975. Much like AIDS in humans, he was contagious and
had to be humanely put down. I was only 17 and my heart broke. Life went on. As
I approached forty, I decided to process my feelings about Mingo much like I did
in high school, by writing them down.
I typed away during my lunch hour, and afterward
shared the story with an English teacher across the hall. She came to school the
next day excited. "This is great!" she declared. "You need to submit this
somewhere for publication." Since I subscribed to EQUUS, I put it in
the mail to them with a short cover letter and forgot about it. Three weeks
later I got an acceptance, request for a photograph to accompany the piece AND a
check. I was amazed!
To say I was hooked would be an understatement!
As I continued to explore a variety of markets, I found homes for many of my
articles in equine publications. I have even syndicated my own childrens equine
mini-page, Young Rider Roundup. This fun and educational feature appears
regularly in several regional equine publications, including The Equine
Times, The New York Horse, Maverick Press, Equine
& Mine, The Sentinel, The Alaska Horse and Happy
I subscribe to the Equine Times, a
monthly equine newspaper that circulates in Michigan, Indiana, Ohio, and
Illinois. I read it from cover to cover each month. But I noticed that my
thirteen year old daughter, a full-time horse owner and horse lover herself (as
well as an avid reader) showed absolutely no interest in this
I would point out news and stories she might be
interested in, but again I got very little response from her. (Even when they
published a news article and photo I submitted!)
Something was missing! I decided to create a
kid's mini-page. Since I was targeting publication for the Equine Times
April 1998 issue, I chose the Kentucky Derby as my theme. I wrote a 300-word
piece called "The First Saturday in May," aiming for the younger reader but
still something an adult might enjoy reading. I created a sidebar of Derby
trivia, and added a crossword puzzle with a racehorse theme and a word search
with the names of all the Triple Crown winners.
Included in my letter to the editor was the
Equine Times purpose statement: "to help identify horse owners' needs
and to offer services to meet those needs." My sales pitch pointed out that, not
only would this type of regular monthly feature appeal to younger readers, but
adult 4-H leaders and horse trainers would also be able to use this material
with their younger riders.
I received a phone call from the editor five
days after I put the proposal in the mail. He wanted to run my first submission
in the April 1998 edition, and contract me to do a monthly kid's feature in the
same format. I used my first two clips from the Equine Times to market
Young Rider Roundup as a reprint to other regional equine
If you want to write for the equine market, here
are some of my recommendations:
Check out American Horse Publications online for
a directory of more than 200 horse publications and contact information at:
Here are some of my favorite equine
(*see below for guidelines)
Monthly. Award-winning 4-color monthly
published by the Appaloosa Horse Club, profiling newsworthy Appaloosa horses,
trainers, riders, breeding farms, horse shows or other events.
Also informative equine health pieces, no
longer than 700 words, produced by or with a veterinarian or other equine
health professional. Prefers queries. Does not publish poetry or
PO Box 8403
Moscow, ID 83843
The Draft Horse
Quarterly. No specific writers guidelines or
themes. Interested in articles about working draft horses and mules,
especially unusual uses of the animals themselves. DO NOT want articles aimed
at the general public. They cringe at the term "gentle giants."
Jeannine Telleen, Editor
The Draft Horse Journal
2700 Fifth Ave. NW
PO Box 670
Waverly, IA 50677
Monthly. An equine health and care
publication, focusing mainly on medical and biological topics. Prefer queries
with detailed outline of proposed article. Does not publish poetry, fiction,
puzzles, cartoons or games.
Laurie Prinz, Managing Editor
656 Quince Orchard Rd.
Gaithersburg, MD 20878
Monthly. A general equine publication focusing
on responsible horse ownership, tips for better horse care and training and
other important issues in the hors industry. Targets adult readership. Prefers
you query first. Does not accept simultaneous submissions.
Moira C. Harris, Editor
PO Box 6050
Mission Viejo, CA 92690-6050
Horsepower Magazine For Young Horse
Bi-monthly. Targeting children between 8-16
who love horses. Looking for articles on riding, stable skills, health care,
horse breeds, training and equine celebrities. Underlying emphasis in all
articles is safety. Humor and short fiction also welcome.
Susan Stafford, Managing Editor
225 Industrial Parkway South
PO Box 670
Aurora, Ontario L4G 4J9
Paint Horse Journal
Monthly. Official publication of the American
Paint Horse Association. Continually in need of good articles about Paint
Horse people-owners, breeders, trainers, as well as the horses themselves.
Human interest and unusual stories about registered Paints also welcome.
Prefers query first. Does not accept poetry.
Dan Streeter, Senior Copy Editor
Paint Horse Journal
PO Box 961023
Forth Worth, TX 76161-0023
© Copyright 1999, Kim Marie Wood
Kim Marie Wood is a freelance writer living in Kalamazoo, Michigan.
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