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Writing for Online Markets
by Kathryn Lay
With the internet, a new age of freelancing
arrived. Magazine issues can be read online, queries and submissions sent via
email, and new opportunities to be published rise and fall daily. Between
research, involvement in lists, and reading e-zines, a writer's time can be
spent productively on the internet. Do you write for online magazines? Have you
considered doing so?
Angela Hoy, co-owner of
WritersWeekly.com feels that selling to online markets is easier in
that most online markets prefer email queries and/or submissions. "This cuts
down greatly on how much time writers spend on queries, and also cuts down on
postage and paper. The best part is that most editors will respond to queries
quickly, as opposed to months from many print publications."
Writer Marilyn Atherley receives some of her
writing income from online markets, mostly parenting and educational magazines.
One of her reasons for writing for online publications is that she is not from
the US and finds it easier than submitting to print magazines through snail
As with print publications, technical writing
and niche markets tend to pay the best. Yet smaller e-zines and online sites can
provide good opportunities to new writers.
An advantage of selling to online markets that
I've discovered is the networking and opportunities for additional sells. Many
times when I've had articles published online, I've had requests from other
editors to reprint my piece or to write other pieces for their publication. An
article on marketing published in the now gone, but once-popular e-zine
Inklings, led to an editor at iUniverse contacting me to write
marketing articles for their website. I ended up writing several pieces for them
at a decent pay rate and good exposure.
Linda Aksomitis, B V/T Ed., an instructor for
Education to Go (http://www.ed2go.com), teaches a course on Introduction to
Internet Writing Markets. She says, "The Internet has created a whole new world
of opportunity for writers. There are a variety of different types of online
markets, some continuing to grow in income and strength, with others becoming
She adds, "Selling to online markets requires
different types of skills and writing techniques. You have to be computer
literate, plus understand the different needs of users in cyberspace. With
online markets you need to be up-to-date."
Writing for online markets doesn't mean that
writers can't get published elsewhere or they've accepted second best. Many
print publications have websites that offer different articles than in their
printed magazine. If you admire Family Fun and its quality of writing
in print, wouldn't you be just as inclined to be proud of an article sold to
their online edition? Guideposts for Kids stopped being published as a
print magazine, but their website is highly successful and pays well.
She also says, "The markets vary according to
your skills and abilities, the same as they do in the traditional publishing
world. If you can sell your work to the big name markets, you're making more
money. If you have an established name in a niche industry, your paycheck will
be higher. There are many low to no-paying opportunities for publication with
ezines, just the same as with your local newspapers."
Writing online can be a nice supplement to other
writing. It can help nervous and beginning writers to build credits and get over
fears of sending queries to print publications. And, if you work hard, you may
find the pay and ease of submitting online fits your career plans just
Finding online markets for your work isn't much
different than it is for print publications. By browsing the Net as well as
reading online writing e-zines, you'll soon have a growing list of markets.
Join writers lists and watch for new online
publication information being passed around.
Subscribe to online e-zines such as Writing
for DOLLARS!, Writer's Weekly, and
Use your search engine by searching for
"Writer's Guidelines" or putting in the topic of your favorite niche, your field
of expertise such as "Camping Magazines", "Spelunking Magazines", or "Parenting
With the constant need for writers of web site
content, the market continues to expand in this area, as well as in editing and
If you've never considered writing for online
markets, check them out. You may be pleasantly surprised at the opportunity, the
exposure, and the extra income.
© Copyright 2002, Kathryn Lay
Kathryn Lay is the author of 26 books for children, over 2000 articles, essays and stories for children and adults and the book from AWOC.COM Publishing, The Organized Writer is a Selling Writer. Check out her website at www.kathrynlay.com and email through firstname.lastname@example.org
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