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Unlimited Markets for Every Idea
by Angela Butera Dickson
There is unlimited promise and probably cash in
every idea you generate. From the ordinary to the exceptional, each idea slanted
and re-slanted properly can elicit many satisfying acceptance letters.
Recently a talented colleague asked me, (If
there are unlimited markets for every idea) "Then what is all this stuff doing
in my file cabinet?" My advice to her and to you is look again at your unsold
ideas and ask yourself if they are tailored specifically to the market you're
Freelance writer Karen J. Gordon says, "Really
saturate yourself with the market's "need" and write your piece *for*
Your job as a writer's is to first find a need
then show the editor that you can fill that specific need for his target
audience. If your market is a national woman's magazine make sure your article
is written in a friendly, relaxed tone with a conversational style and boasts a
subject that has really broad appeal? If it is an article for a science magazine
is your finished piece rich in provable data and does it carry enough background
information for the magazines typical reader to understand the concepts
Some writers can spot excellent ideas
effortlessly while some work harder to find just the right idea for an article.
It doesn't matter how you generate ideas both methods can become more productive
by tapping into the fullest potential of every concept you create. Visualize the
possibilities and you'll get many miles out of each idea. Become an "idea
angler" and your concept has no limits.
Want to know how to exploit the limitless
potential in every idea? Read on.
One Good Slant Deserves
Understanding "slant" will get you everywhere.
The slant or angle of your piece is that part that makes it suitable for the
specific market you've chosen. Change the slant and a new market possibility
opens. Change again - presto - another new market. You can change your slant as
many times as you can find new markets to query.
Here's an example of an idea that has many
possibilities: An article about "America's Love Affair with the Banana" would be
good for the general marketplace but remember to get the most mileage from your
hard work by becoming an "idea angler".
So Many Slants, So Many
How about changing the slant of that piece to
one or all of the following:
* The Healthy Fruit, a banana article for a
* Ten 10-minute Banana Crafts for Preschoolers,
for a parenting publication
* Banana Boat Beauty Secrets, for a woman's
* The Banana Impact on the Consumer Market, for
a produce trade publication
* Loose Weight Deliciously with Bananas, for a
weight loss publication
* Bananas, the Pinnacle of Agriculture in
Honduras, for an in-flight publication
* How Bananas Can Lower Your Blood Pressure, for
an insurance publication
* Keeping Bananas Fresh, for a cooking
* Sipping on a Peel - 8 Banana Smoothy Recipes,
for a food publication.
* Do Spots Mean My Banana's Sick, for a
That's a total of ten more market specific
slants for different articles that all build on the research already completed
for just the first piece.
The humble banana is just one topic in a world
of millions and every concept can find a market. Slant for your target market
and re-slant for your next target market.
Freelance writer Kelley Hunsicker offers this
advice, "...knowledge comes from being published by an assortment of different
markets. But, I still think market research is important so that you can find
new markets to submit to".
The Benefits of
Getting the most mileage from each of your ideas
has several benefits. The work involved in research, quote collection and
organization of concepts need only be done once and can be recycled many times.
The same goes for the labor of writing your
query letters. The basic query letter need only have the address and the angle
or slant of the topic changed for successive target markets.
This provides for greater productivity and with
that greater name recognition and you can surely appreciate the increased income
potential offered by mushrooming all of your ideas.
If It's Good Once, It's Good
Depending on what rights you sell the first time
your article is published will govern your ability to sell reprints. If you
still have reprint rights - use them and target similar markets for extra cash.
This is a great way to exploit your original idea further and gain the most
benefit from it.
There is a Market for
It's true there is a market for every idea; in
fact there are many markets for every idea if you use your ability to angle your
concepts to meet the needs of each specific target publication. Capitalizing on
your creative ability to slant and re-slant and tap into the unlimited potential
in all of your ideas for increased productivity, name recognition and profit.
Some ideas may be more a challenge than other ones, but all ideas can find a
market through the skills of a creative writer.
© Copyright 2003, Angela Butera Dickson