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Vol 17 Number 6 - February 19, 2013

In this Issue:

  • "Welcome" - Dan Case, editor

  • Feature "Freelancers Writers: Build Your Personal Brand"
    by Steff Green

  • 22 Paying Markets - High, Medium, and Low

Want to contribute to this newsletter? We are a paying market. Read our guidelines for contributors here: http://www.writingfordollars.com/wfdguidelines.cfm


Welcome

You can follow me on Twitter: http://twitter.com/ChickenWriter and Facebook: http://www.facebook.com/profile.php?id=1041077107
I'll tweet you some interesting articles and markets!

Check out the article database. Our inventory of over 500 past articles from WFD is available to search and read. Find just the right information you need to make a few more bucks this year.

Don't forget our database of writer’s guidelines is readily available to everyone for FREE! All links have been checked within the last year (the date that they were last checked is listed) so you can be sure to have the most up-to-date information.

Here are the top-selling writing books at AWOCBooks.com - $1 SHIPPING on selected books! ($2.95 value)

  1. Magic Steps to Writing Success by Charles W. Sasser. $1 SHIPPING! Kindle edition available!
  2. Devoted to Writing! by Nancy Robinson Masters & Maurice Parsley Mallow $1 SHIPPING! Kindle edition available!
  3. Inspire! Writing from the Soul by Linda C. Apple $1 SHIPPING! Kindle edition available!
  4. Connect! A Simple Guide to Public Speaking for Writers by Linda C. Apple $1 SHIPPING! Kindle edition available!
  5. Preserving Family Legends for Future Generations by M. Carolyn Steele $1 SHIPPING! Kindle edition available!
  6. Who's Your Daddy? by Carolyn B. Leonard $1 SHIPPING! Kindle edition available!
  7. Be Your Own Book Doctor: So You Can Cure What Ails Your Writing by Robyn Conley. Kindle edition available!
  8. The Organized Writer is a Selling Writer by Kathryn Lay. $1 SHIPPING! Kindle edition available!
  9. The Complete Guide to Writing & Selling Magazine Articles 2nd Edition by Peggy Fielding and Dan Case. $1 SHIPPING! Kindle edition available!
  10. Confessing for Money 2nd Edition Writing and Selling to the SECRET Short Story Market by Peggy Fielding $1 SHIPPING! Kindle edition available!

Dan Case, editor
editor@writingfordollars.com (put WFD in the subject line)


Freelancers Writers:
Build Your Personal Brand


by Steff Green

As a freelance writer, one of your most important ongoing tasks is bringing in more clients. Sure, you may find a few freelance gigs on Craigslist or by sheer luck, but in order to grow your business you need to keep writing work coming in from regular clients. One of the best ways of doing this is building your own personal brand.

Your personal brand lets the world know what you're about. It's your public face – the best parts of you on display. Your brand provides clients with an image of who you are and what they can expect from you.

What do you want to be known for? Do you have a distinctive writing style that underpins all your work? Do you write on certain topics or for a certain niche? Do you specialize in copywriting solutions for a particular industry? You should take all this into account when planning your personal branding.

Personal branding can be as simple as making sure the logo on your website, business cards and letterheads match, or as multi-faceted as a full-on social-media, print, and blogging campaign.

Your Name or a Business Name

Personal branding means you use yourself as your brand – clients come to you because they feel like they know you, what you stand for, and what you’ll deliver. Personal branding is all about your personality and how potential clients perceive it.

There are advantages and disadvantages to this. You can get up and running as a freelancer with little time and effort by adopting a personal brand. Often, clients prefer dealing with a person rather than a company. However, your clients will always expect to work with you – which can be difficult if you decide to take on other staff, go on holiday, or sell your freelance business.

You can still use the tactics of personal branding while giving yourself a business name. This gives you room for future growth, but you may have to work harder in the outset to gain client trust.

Website

These days, if you're not online, you might as well not exist, so if you don't have a professional website for your freelance services, then now is the time to create one.

If you're not design- or coding-savvy, hire a website designer to create a site that best reflects your personal brand. You want a person who stumbles across your website to gain an immediate sense of the type of person you are and the work you do.

Make sure the copy on your website reflects your personal brand – this is even more important than design elements. Include an "about me" page, a note about your services, a couple of samples, testimonials and a contact me page.

Blogging

As a writer, you should consider running a blog as part of your website, as a way of showcasing your skills. Blogging allows you to easily connect with others in your niche and build your personal brand. As you regularly write articles and contribute to other blogs and discussions, you become recognized as an expert in your niche, with your own unique voice and viewpoint.

Before you begin blogging, carefully consider the subjects you'd like to write about. If you're blogging to attract potential clients, you may want to blog about something they would be interested in reading. For example, if you're a copywriter for small businesses, writing tips and tutorials for copywriting will mostly attract other copywriters, but writing small business success tips and interviewing people who run successful small businesses will attract small business owners, who may in turn hire you as a writer.

Blogging takes an enormous time commitment, but many people find it the best method of generating support for their freelance business and building a personal brand.

Business Cards

No matter who you are or what kind of business you have, you need some kind of business card to hand out to interested people. You could meet your biggest freelance client on the train, so you should carry business cards with you at all times.

Your business cards should be inexpensive to reproduce, easy to carry and fit into a wallet, and professional-looking. Most of all, they must be easy to read – no tiny print in the top left corner. Use bold, clear typefaces and good contrast to make sure your details stand out.

Use branded elements from your website and blog to enhance your brand, like unique typefaces, a logo or "re-occurring theme" on your business cards.

Social Media

Many people find staying active on social media one of the best ways to maintain and enhance a brand. The three most popular tools for growing your business are Twitter, Facebook and LinkedIn. Each of these sites offers a unique opportunity for you to enhance your personal brand, as long as you keep in mind that all your interactions on social media build a picture about you to your potential clients.

Each time you send a tweet or update your Facebook status, stop and think what your message portrays about your brand. If you're brand is all about happiness and unicorns, and you're tweeting to complain about something, which you do using a few choice swear words, people are not going to think you're a happy, unicorny person.

Branding isn't about what you say, but how you say it.

Many freelancers believe branding is the design and content elements of your business – your logo, letterhead and website. But growing a personal brand means managing how people perceive you.

To be successful as a freelancer, you need to figure out what your brand will be look and sounds like - what you'll be known for. And then you should endeavor to create a wide web of content around your business that reinforces your brand. Having a brand means standing for something, and that's never a bad thing.

© 2013 by Steff Green


22 Paying Markets
Updated or added in our database since February 5, 2013

High - Over $500

  • Business Law Today - Guidelines:  Pays on publication.  Seeks nonfiction.  Subjects: Basic articles directed at business lawyers. 

  • Charisma - Guidelines:  Pays on publication.  Seeks nonfiction, photos/artwork.  Subjects: News stories, trends, interesting personality profiles related specifically to the Christian reader. 

  • HONOLULU - Guidelines:  Pays on acceptance.  Seeks nonfiction, columns/departments, photos/artwork.  Subjects: Hawaii related, personality profiles, historical events, sports, politics and lifestyle trends. 

  • The Horse - Guidelines:  Pays on acceptance.  Seeks nonfiction, photos/artwork.  Subjects: Horses, equine, health. 

  • Military Officer - Guidelines:  Pays on acceptance.  Seeks nonfiction, photos/artwork.  Subjects: Military history, health/nutrition, travel/recreation, financial planning, second careers. 

  • Reader's Digest - Guidelines:  Pays on acceptance.  Seeks nonfiction, fillers.  Subjects: General interest. 


Medium - $125 - $500

  • AGNI - Guidelines:  Pays on publication.  Accepts simultaneous submissions.  Seeks nonfiction, fiction, fillers.  Subjects: Fiction, poetry, essays. 

  • Children's Writer Newsletter - Guidelines:  Pays on acceptance.  Accepts simultaneous submissions.  Seeks nonfiction, columns/departments.  Subjects: Children's writing, trends in books and magazines, approaching editors, editorial needs. 

  • Dive New Zealand - Guidelines:  Pays on publication.  Seeks nonfiction, photos/artwork.  Subjects: Diving in New Zealand and other areas. 

  • Internet Genealogy - Guidelines:  Pays on publication.  Seeks nonfiction, photos/artwork.  Subjects: Genealogy and internet genealogy. 

  • Pilot - Guidelines:  Pays on publication.  Seeks nonfiction, photos/artwork.  Subjects: General Aviation. 


Low - Less than $125

  • Aurealis - Guidelines:  Pays on publication.  Seeks fiction, photos/artwork.  Subjects: Australia's premiere magazine of science fiction, fantasy and horror. 

  • Freelance Market News - Guidelines:  Pays on publication.  Seeks nonfiction.  Subjects: Advice on writing for a specific market, for beginning and established writers. 

  • Humpty Dumpty - Guidelines:  Pays on publication.  Seeks nonfiction, fiction, fillers, photos/artwork.  Subjects: Stories, articles, and activities with health-related themes for children ages 5-7. 

  • Insight - Guidelines:  Pays on publication.  Seeks nonfiction.  Subjects: Christian, teenagers 13-19 yrs old, true stories. 

  • Leading Edge Magazine - Guidelines:  Pays on publication.  Seeks fiction, fillers, photos/artwork.  Subjects: Speculative fiction. 

  • Living a Better Life - Guidelines:  Pays on publication.  Seeks nonfiction, photos/artwork.  Subjects: Frugal craft and homemade gift ideas. 

  • New England Review - Guidelines:  Pays on publication.  Accepts simultaneous submissions.  Seeks nonfiction, fiction, fillers, photos/artwork.  Subjects: Literary, short stories, novellas, novel excerpts, poetry. 

  • Small Farm Today - Guidelines:  Pays on publication.  Seeks nonfiction, photos/artwork.  Subjects: Small farms, how-to grow, raise, market. 

  • Stand Magazine - Guidelines:  Pays on publication.  Seeks nonfiction, fiction, fillers.  Subjects: Poetry, literary works. 

  • YES! - Guidelines:  Pays on publication.  Seeks nonfiction, columns/departments, photos/artwork.  Subjects: Exploring the steps to humane, sustainable culture. 

  • ZYZZYVA - Guidelines:  Pays on acceptance.  Seeks nonfiction, fiction, fillers, photos/artwork.  Subjects: Short stories, essays, poetry from the West Coast. 

More paying markets

Classifieds
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