17 Number 2 - January 15, 2013
- Feature "Five Ways to Use Your Camera to Increase Book Sales"
by Alice J. Wisler
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Five Ways to Use Your Camera to Increase Book Sales
by Alice J. Wisler
They say a picture is worth a thousand words. I’ve found that it can be worth money too. Pictures speak to the heart in ways words cannot. By using photos, you can enhance the life of your books and work for profit.
I bet we all have the goal to increase our book sales this year. Why not let your camera help you achieve this dream? Most of you probably already own a digital camera that you use to take photos with during vacation. I have a Nikon Coolpix and recommend it for its compact size and quality pictures it produces. I take my camera with me when I go on my daily walks, to social functions, and to book events. My advice: Carry your digital camera with you all the time. You never know when you’ll need to capture a scene on camera, a scene that can be ideal for your book sales.
Here are five ways to use your camera for profit:
- The fun of the moment. This is your chance to be whimsical. I’ve taken photos of my novels with food, our beagle and boxer, and poised my book at familiar tourist sites like the Cape Hatteras Lighthouse (My third novel, Hatteras Girl, was photographed all over the Outer Banks since it takes place there.) People are drawn to these photos, thus increasing their interest in my novels. Does your book have a particular food mentioned? Photograph a slice of pie or hamburger with your book next to it. Add a caption when you share your photo at a social media site.
- Blog with photos. Your blog needs photos. Studies show that blog posts with photos get more readers. Don’t borrow the pictures others took; use your own. I have a new blog that lends itself to photos because of the subject matter of the blog. At Broken Psalms (http://www.danielshouseworkshop.blogspot.com/), there are photos depicting both the sorrow and beauty in life. Followers can read encouraging words from my new book on grief and loss while viewing paths through forests, sunsets, and budding trees.
- Use photos as a prize. When you take a photo that you really like, consider offering it as a prize. But don’t give it away for free. Get your readers on your social media sites to earn it. Pose a question and ask them to comment for a chance to win the photo. Or to increase your newsletter subscription numbers, ask readers to join your newsletter for a chance to win the giveaway. Then print the photo on quality paper and mail it to the chosen winner.
- Include photos in your book. If your book is already printed without any photos or if you didn’t think it needed any because it’s a novel, it’s not too late. Chris Brady, the author of A Month of Italy, Rediscovering the Art of Vacation sells his book with a 2 G USB thumb drive wristband that when plugged into a computer, showcases pictures he took while in Italy. The wristband is a variation of a typical USB flash drive and operates accordingly. Readers enjoy the book (without photos) while inserting the thumb drive into a computer and are able to click through lovely pictures of Italian villages, cafes, shops, and rivers. Think of pictures you have or can take that will connect readers to your book. You can sell the flash drive with your book for an extra amount to cover the cost of the drive.
- Think like a photo journalist. A friend of mine got creative with my newest novel, Still Life in Shadows. As she read the novel, she carried it with her and took photos of it in various locations. My book was pictured by a horse and buggy, with a sales woman at a donut shop, with a sleeping baby in a stroller, and even on a pulpit in a church. With each photo, my friend wrote captions about how the book related to the scene in which she filmed it. My Facebook peeps enjoyed her daily posts and the interest and sales of my novel increased.
Let this be the year that you use your camera to create a buzz about your books and work!
© 2013 by Alice J. Wisler
Alice J. Wisler is the author of five novels, including Still Life in Shadows. Her new devotional, Getting Out of Bed in the Morning: Reflections of Comfort in Heartache, is a tribute to her four-year-old son Daniel who died at the age of four in 1997. Filled with prayers, scripture and thoughts on walking through this rocky path called Life; this book is a companion for others who want to know that they are not alone. Read more about the book here: http://www.alicewisler.com
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