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Vol 16 Number 22 - December 18, 2012

In this Issue:

  • "Welcome" - Dan Case, editor

  • Feature "How to Break the 'Feast or Famine' Cycle with Anchor Clients" by Jennifer Brown Banks

  • 12 Paying Markets - High, Medium, and Low

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Let's gear up for the coming new year by planning our business calendar. Articles this month will help you do so. This is the last newsletter this year. I'll see you again on January 8th!

You can follow me on Twitter: http://twitter.com/ChickenWriter and Facebook: http://www.facebook.com/profile.php?id=1041077107
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  9. The Complete Guide to Writing & Selling Magazine Articles 2nd Edition by Peggy Fielding and Dan Case. $1 SHIPPING! Kindle edition available!
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Dan Case, editor
editor@writingfordollars.com (put WFD in the subject line)

How to Break the “Feast or Famine” Cycle with Anchor Clients

by Jennifer Brown Banks

Few would argue that one of the most difficult aspects of freelancing professionally is the sporadic income. You know the script: one week you’re feasting on steak and lobster, while the next one finds you dining on Ramen Noodles and bottled water. Sound familiar?

Unfortunately, not only does this inconsistency impact our quality of life, it makes it difficult to do any reliable budgeting, or income projections for future planning.

But, it doesn’t have to be this way. You can create more consistency and financial cushion through securing “Anchor Clients”.

What are anchor clients?

Anchor clients are businesses or individuals with whom you have an ongoing relationship and a steady flow of projects and income. This would be in contrast to those for whom you perform one task every blue moon, or one time with no repeat business.

The Benefits to having anchor clients

The more you have, the less marketing that is typically required to garner new business. Why? Anchor clients who are happy with your services potentially bring in more business through word of mouth advertising to their friends, family, and business colleagues.

Anchor clients allow you to “work smarter, not harder”. There is usually less of a learning curve with clients for whom we’ve worked for an extended period of time. Through time and exposure, we often know their goals, their mission, their target customer, their pet peeves, and their personality. This translates into less guess work, fewer revisions, and less trial and error.

They provide monthly, predictable cash flow.

How to secure more anchor clients

Of course it goes without saying that one of the most important aspects of cultivating anchor clients is to make sure you do a good job from the start, on projects big and small. The more satisfied clients are with short-term, “little” projects, the more likely they are to hire you for additional work. Treat every job with utmost care.

Another thing to consider is simply asking for future business. Think strategically. Anticipate needs. For example, one of the creative services that I provide to customers is Blog set-up and consultation. Even though most business owners recognize the importance of having a blog as an effective marketing tool, many don’t have the time or desire to write weekly posts to update their sites. While others simply don’t have the “writing chops” to pull it off. As such, I also offer Ghost Blogging services to save them time that they could be devoting to more important business pursuits. Not only does this approach add to my bottom line—it adds to my perceived value as a service provider. And it will for you too.

And as a final consideration, in securing more anchor clients, you should offer discounts for clients who purchase multiple services and provide repeat business. This increases the likelihood that they will partner with you on future projects, to get more bang for their buck.

To create a win/win situation for everyone, be sure to write up a detailed contract outlining the specific terms and conditions, and due dates of payments.

For greater success this year, follow these timely tips. And remember that anchor clients are the key to keeping your business afloat.

© 2012 by Jennifer Brown Banks

Jennifer Brown Banks is the former senior editor of Mahogany Magazine. She holds a B.A. in Business Management and blogs at Penandprosper.blogspot.com

12 Paying Markets
Updated or added in our database since December 11, 2012

High - Over $500

  • ABA Journal - Guidelines:  Pays on publication.  Seeks nonfiction.  Subjects: Current events in the law. 

  • British Columbia Magazine - Guidelines:  Pays on publication.  Seeks nonfiction, columns/departments, photos/artwork.  Subjects: Geographic and travel magazine focus on British Columbia. 

  • The Chicago Reader - Guidelines:  Pays on publication.  Accepts simultaneous submissions.  Seeks nonfiction, columns/departments, photos/artwork.  Subjects: Chicago topics. 

  • Digital Photo Magazine - Guidelines:  Pays on publication.  Seeks nonfiction, photos/artwork.  Subjects: Photography. 

Medium - $125 - $500

  • The Cincinnati Review - Guidelines:  Pays on publication.  Accepts simultaneous submissions.  Seeks nonfiction, fiction, fillers, photos/artwork.  Subjects: Poetry, fiction, non-fiction, reviews. 

  • ON Nature - Guidelines:  Pays on publication.  Seeks nonfiction, columns/departments, photos/artwork.  Subjects: All aspects of natural history, conservation and the environment in Ontario, Canada. 

  • Pennsylvania Magazine - Guidelines:  Pays on acceptance.  Seeks nonfiction, columns/departments, photos/artwork.  Subjects: Pennsylvania's history, people, places and events. 

  • Rural Missouri - Guidelines:  Pays on acceptance.  Seeks nonfiction, photos/artwork.  Subjects: Missouri history, unique personalities, interesting places to visit and quality of life in rural MO. 

Low - Less than $125

  • Adults Back to College - Guidelines:  Pays on publication.  Seeks nonfiction.  Subjects: Adult education, distant learning. 

  • Ancient Paths Literary Magazine - Guidelines:  Pays on publication.  Accepts simultaneous submissions.  Seeks fillers, photos/artwork.  Subjects: Poetry, black and white photographs/artwork; Christian or universal religious themes. 

  • devozine - Guidelines:  Pays on publication.  Seeks nonfiction, fiction, fillers, photos/artwork.  Subjects: Designed to help teen readers grow in their faith and explore the relevancy of the Christian faith. 

  • Pyramid - Guidelines:  Pays on publication.  Seeks nonfiction, columns/departments, photos/artwork.  Subjects: Role playing games, boardgames, card games, strategy games, miniatures, wargames. 

More paying markets

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